Here’s something of a strange announcement: just days after a decent Nintendo Direct, where the company announced games like Dark Souls Remastered and Mario Tennis Aces on the Switch, we’re getting a new, mystery announcement. Wednesday night at 10:00 PM UK Time, 5:00 PM Eastern, Nintendo plans to announce a new “interactive experience,” as per a new page from the company’s UK Division.
“Tune in to discover a new interactive experience for Nintendo Switch that’s specially crafted for kids and those who are kids at heart,” the announcement reads.
There’s nothing more to go on than that, but it’s a tantalizing tease nonetheless. Why exactly aren’t we calling this thing a “game?” And what does it mean, “for kids?” All of Nintendo’s first party games typically play well with gamers both old and young, though a five year-old might struggle with The Legend of Zelda: Breath of the Wild. The special emphasis on kids in this announcement might mean that we’ll be dropping the age floor to something that’s friendly to toddlers too, but again, it’s there’s not much to go on.
Nintendo has long had an interest in fitness and other game-adjacent uses for its products, and something along those lines would be justification for calling this an “interactive experience,” though anything fitness-related would also require a new peripheral, which would be a bold move from Nintendo. Still, I won’t rule that out: fitness and movement-related games worked marvels for the Wii, and despite Microsoft’s best efforts nobody has quite filled that particular niche since.
Unlike the Wii U, the Switch has already firmly ensconced itself in the gaming community, and I don’t see any long-term struggles in that area. Nintendo always has bigger goals, however, and something fitness, movement or health-related would fit that bill. Health products were said to be a big focus for the company just a few years ago, and there’s no indication that Nintendo has totally abandoned those plans.
Nintendo also has a history of somewhat underwhelming announcements and confusing teases, so something relatively mundane is always a possibility as well. But who’s to say? Fingers crossed right here for a Switch Power Glove.
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